Students from Birmingham City University who are all in the process of completing BA (Hons) Fashion Business And Promotion, were, as part of their course, asked to organise and promote at least one fundraising event each, to raise money for St Basils.
There were 12 groups of students and each group had to promote themselves as an events company. Names included Ardent Events, Dark House Events, Eight Events, Empire Events, Envy Events, FAF Events, Ink Events, Kontour, Synergy Events, Metallic Events, Millennial Events and Nova Events. You may have spotted them on social media for as well as utilising a whole host of marketing strategies they had learned on their course to promote their events, they also set up and engaged with the general public via several social media channels.
The BCU students employed the full marketing mix and used both online and offline channels such as images, printed T-shirts and posters and well known marketing strategies such as competitions and cash prizes to promote their events and get people sharing their posts as well as purchasing tickets. Some of the groups put on smaller events, implemented crowd funding or sold items to raise enough funds to then put on bigger events to raise more.
Events included a magic show, a charity auction, a fashion show, bake sales, a 'lip sync' battle, Hip Hop Karoke and a Shooting day and a Hog Roast event as well as many more. See interactive photo album below which will show you the full range of events.
St Basils Head of Fundraising Barrie Hodge, who was invited to speak at some of the events said: "We were very impressed with the vast array of the events and the planning, organisation and imagination that clearly went into them. And what a success they were! We never expected you to raise so much money, it's wonderful and a real testament to all your hard work and your course tutor's expertise. You should be really proud of yourselves. I think you're all going to have amazing careers. Very well done. "
Roll over the image below then click on the arrows to view more photos. With thanks to BCU for sharing these with us.
These BCU students have made it into our 'St Basils Champions' Hall of Fame! Could you be a St Basils Champion?