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Youth Voice assist with campaign to encourage homeless young people to get vaccinated

By the end of this week it is hoped that the COVID-19 vaccine will be available to all adults nationwide but prior to this it has been available to certain groups of vulnerable people across the nation, including homeless young people aged under 25, but nationally take up has been low.

Groundswell are a charity that work to enable people who have experience of homelessness to create the solutions to homelessness and benefit wider society. They heard about our national Youth Voice project which has a similar aim, working with young homeless people, and asked to do a joint campaign to give young people all the facts about the vaccine and encourage them to take up the offer.

Our Youth Voice team conducted a consultation with a group of young people aged 16-25 from across England to gain their thoughts and insights on where young people would go for trusted information on the vaccine, where they might come across misinformation, how best to reach young people with communications, what means or platforms to utilise, what messages may resonate, and what fonts or colours might be best to use on associated images. The results of the consultation were then fed back to Groundswell UK. The campaign materials were designed by Birmingham design agency One Black Bear.

Barrie Hodge, Head of Fundraising and Communications at St Basils said; “This is a campaign that was all about ensuring homeless young people are in possession of all the facts so that they can make an informed decision about whether they wanted to get the vaccine. There’s so much information and misinformation out there, particularly on social media, so this campaign was about reaching young people with information based on actual scientific evidence. Thanks to Groundswell for getting us involved in this important campaign.”

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